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“Striving for a new venture in cohesion”

Release time:2017-11-14

(Shanghai, China, 14 November 2017) –Wison Group (“Wison”), with its headquarter in Shanghai, announced the rebranding of the Group during its 20th anniversary celebration ceremony. The Company unveiled its brand-new logo and the new corporate slogan of “Ignite innovation”. The rebranding signifies an elevated business strategy by Wison and fully demonstrates the corporate spirit of a new venture in cohesion.

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When the energy industry is faced with challenges, Wison has chosen to push through the challenges as an innovator in the traditional industry and grasped business opportunities to explore new possibilities for the industry. Mr. Hua Bangsong, Chairman of the Wison Group, said, “The upgrade in corporate branding comes with an upgrade in company business strategies, which we will leverage our existing business in the energy industry to develop a sustainable path of energy development via digital transformation, building towards a Digital Wison and a Technological  Wison.”

 

The new slogan of “Ignite innovation” showcases the determination for change and innovation of Wison. The Company aspires to tap a new path through innovation and lead the industry to serve its customers for a new future. The new Wison logo represents a new page in the Company’s development, and the Company’s innovative spirit is shown through the combined use of graphic and text in the new logo. The graphic part retains the element of red from the original Wison logo while the use of a navy blue represents the Technological and digital aspects of Wison. Such combination implies that Wison will embark on a future journey of wisdom with a profound brand heritage. The graphic embodies the meaning of upward development and exploration, representing Wison spirit of breaking through tradition with innovation, and by guiding market demand, igniting the vigor through digitalization.

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Throughout the past 20 years, Wison has endeavored in facilitating the prosperous growth of the industry. Capitalizing on its abundant industry knowledge, highly effective and efficient technologies and perseverance, Wison has established its leading position in the industry. Looking forward, Wison will continue to seek breakthroughs in the energy industry and make the best use of digital technologies and capital to strive for a new start in unity with all its partners. The Company will strive to enhance the synergies amongst its businesses groups through new thinking and practices. Pulling together with customers and business partners, Wison will bring about a more vigorous future for the energy industry.